October 19, 2011
Visiting Fellow of Journalism, City
When you engage visitors, make sure you can at least acknowledge their contributions
Seven behaviours of public engagement:
5 C’s which deliver “lifetime value”
Continuity: value provided by sustaining efforts over time, ensuring that community is healthy and productive.
Five steps towards community engagement:
Develop rules of engagement — what do you do when you find a piece of content online?
Identify right managers for your community
Hosts provide environment, set agenda, welcome audience and then provide connections between audience members — before backing off and manages everything else.
Establish internal and external processes
Train, Equip and Deploy (TED)
Audiences are interested in your proceses
Cool idea: DJs using Last.fm
The life cycle of content can be extended through social participation
Social media measurement:
Examples of good social utilization:
David Hone — Shell climate change advisor; how to make activities more visible to internal staff.
What is a community
Key skills required
Extending the life cycle of content