communities

Introduction to Social Management -- Alison Battesby

Submitted by aendrew on Fri, 01/27/2012 - 14:15
  • Having a plan can prove the objectives behind a social media strategy, as well as a way to measure progress.
  • Allows you to:
    • Discover and learn where your audience is
    • Provide extra value to your readers
    • Try things to see what works well and what doesn't
    • Build relationships with influencers outside of organization
  • BBC use social media:
    • Newsgathering — Helps them gather more, and sometimes better, material; can find a wider range of voices, ideas and eyewitnesses quickly
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